Between 2024 and 2027, the Brazilian Home Care and Personal Care (HPC) market is expected to maintain consistent growth, driven by a recovery in consumption, innovation, and greater availability of regional raw materials. The sector is moving forward with a focus on efficiency, sustainability, and greater value added.

In the Home Care segment, highlights include concentrated products, refills, biodegradable formulations, and solutions that combine performance with cost-effectiveness. In Personal Care, growth is driven by skincare, multifunctional products, natural ingredients, and technologies focused on well-being and personalization.

As a general trend for the period, the market is expected to evolve from volume-based growth to a model more focused on innovation, performance, sustainability, and strengthening the local supply chain.