{"id":5975,"date":"2026-06-03T15:35:12","date_gmt":"2026-06-03T18:35:12","guid":{"rendered":"https:\/\/tratho.com.br\/en\/?page_id=5975"},"modified":"2026-06-09T09:55:38","modified_gmt":"2026-06-09T12:55:38","slug":"hpc","status":"publish","type":"page","link":"https:\/\/tratho.com.br\/en\/segments-served\/hpc\/","title":{"rendered":"HPC"},"content":{"rendered":"\t\t
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HPC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Between 2024 and 2027, the Brazilian Home Care and Personal Care (HPC) market is expected to maintain consistent growth, driven by a recovery in consumption, innovation, and greater availability of regional raw materials. The sector is moving forward with a focus on efficiency, sustainability, and greater value added.

In the Home Care segment, highlights include concentrated products, refills, biodegradable formulations, and solutions that combine performance with cost-effectiveness. In Personal Care, growth is driven by skincare, multifunctional products, natural ingredients, and technologies focused on well-being and personalization.

As a general trend for the period, the market is expected to evolve from volume-based growth to a model more focused on innovation, performance, sustainability, and strengthening the local supply chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • BUTYL DIGLYCOL<\/li>
  • BUTYL GLYCOL<\/li>
  • CARBOMER 940<\/li>
  • CAUSTIC POTASH<\/li>
  • CETYL ALCOHOL 1698<\/li>
  • CITRIC ACID<\/li>
  • DIETHANOLAMINE 99%<\/li>
  • DISODIUM EDTA 2NA<\/li>
  • DOUBLE-DISTILLED GLYCERIN<\/li>
  • FORMIC ACID<\/li>
  • GLYCOLIC ACID 70%<\/li>
  • GLYOXYLIC ACID<\/li>
  • GUAR GUM<\/li>
  • HYDROFLUORIC ACID 70\/35\/22%<\/li>
  • KETOESTEARYL ALCOHOL 30\/70<\/li>
  • KETOETOXILATED ALCOHOL 20 EO<\/li>
  • METHYLENE CHLORIDE<\/li>
  • MINERAL OIL 70 USP<\/li>
  • MONOETHANOLAMINE<\/li>
  • MONOETHYLENE GLYCOL<\/li>
  • NONYLPHENOL ETHOXYLATE 6<\/li>
  • NONYLPHENOL ETHOXYLATE 9.5<\/li>
  • OXALIC ACID<\/li>
  • PHOSPHORIC ACID 85% <\/li>
  • PHOSPHORIC ACID FOOD<\/li>
  • POTASSIUM PERMANGANATE<\/li>
  • PROPYLENE GLYCOL USP<\/li>
  • PVP K 90 <\/li>
  • SODA SCALE<\/li>
  • SODIUM GLUCONATE<\/li>
  • SODIUM LAURYL ETHER SULFATE 27%<\/li>
  • SODIUM LAURYL ETHER SULFATE 70%<\/li>
  • SODIUM METABISULFITE <\/li>
  • SULFONIC ACID 90\/96%<\/li>
  • TETRASODIUM EDTA 4NA<\/li>
  • TRIETHANOLAMINE 85%<\/li>
  • TRIETHANOLAMINE 99%<\/li>
  • XANTHAN GUM<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Segments Served Segment Between 2024 and 2027, the Brazilian Home Care and Personal Care (HPC) market is expected to maintain consistent growth, driven by a recovery in consumption, innovation, and greater availability of regional raw materials. The sector is moving forward with a focus on efficiency, sustainability, and greater value added. In the Home Care […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2802,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-5975","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/pages\/5975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/comments?post=5975"}],"version-history":[{"count":3,"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/pages\/5975\/revisions"}],"predecessor-version":[{"id":6092,"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/pages\/5975\/revisions\/6092"}],"up":[{"embeddable":true,"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/pages\/2802"}],"wp:attachment":[{"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/media?parent=5975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}