{"id":3181,"date":"2022-08-03T12:47:20","date_gmt":"2022-08-03T15:47:20","guid":{"rendered":"https:\/\/tratho.com.br\/en\/?page_id=3181"},"modified":"2026-01-27T10:46:36","modified_gmt":"2026-01-27T13:46:36","slug":"purpose-values-and-vision","status":"publish","type":"page","link":"https:\/\/tratho.com.br\/en\/company\/purpose-values-and-vision\/","title":{"rendered":"Purpose, Values and Vision"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3181\" class=\"elementor elementor-3181\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53130b3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"53130b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34fd475\" data-id=\"34fd475\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a90c87 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5a90c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Purpose, Values and Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a62a35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a62a35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a19a7b9\" data-id=\"a19a7b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68ac9c8 elementor-widget elementor-widget-spacer\" data-id=\"68ac9c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fea9d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fea9d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c2cc10\" data-id=\"3c2cc10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5584348 elementor-widget elementor-widget-heading\" data-id=\"5584348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f6e7c elementor-widget elementor-widget-heading\" data-id=\"a2f6e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Purpose<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16474cf elementor-widget elementor-widget-text-editor\" data-id=\"16474cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Promote an environment of trust to create thriving synergy between the interests of the producer and the final consumer.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9475675 elementor-widget elementor-widget-spacer\" data-id=\"9475675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bcfca3 elementor-widget elementor-widget-heading\" data-id=\"6bcfca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-388634a elementor-widget elementor-widget-heading\" data-id=\"388634a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e9e30 elementor-widget elementor-widget-text-editor\" data-id=\"36e9e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Wise Communication<\/b><\/p><p class=\"p1\">\u201cWe practice transparent and consistent communication, fostering knowledge sharing and strengthening collective wisdom.\u201d<\/p><p class=\"p1\"><b>Social Responsibility<\/b><\/p><p class=\"p1\">\u201cWe follow the path of expanding awareness and engage in caring for our community and the environment.\u201d<\/p><p class=\"p1\"><b>Trust<\/b><\/p><p class=\"p1\">\u201cWe are genuine and act with respect, ethics, and assertiveness in our relationships.\u201d<\/p><p class=\"p1\"><b>Customer Focus<\/b><\/p><p class=\"p1\">\u201cWe direct our efforts to meet customer needs with excellence. This is our commitment.\u201d<\/p><p class=\"p1\"><b>Continuous Improvement<\/b><\/p><p class=\"p1\">\u201cWe are driven by innovation and constantly seek the best performance, with autonomy and responsibility.\u201d<\/p><p class=\"p1\"><b>Recognition<\/b><\/p><p class=\"p1\">\u201cWe value individuals and collective merit guided by equity, and we promote an environment of quality and safety.\u201d<\/p><p class=\"p1\"><b>Cost Management<\/b><\/p><p class=\"p1\">\u201cWe manage resources in a conscious and auditable manner, focusing on results.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b7e97 elementor-widget elementor-widget-spacer\" data-id=\"95b7e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57713b6 elementor-widget elementor-widget-heading\" data-id=\"57713b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8d956 elementor-widget elementor-widget-heading\" data-id=\"2b8d956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237a0cc elementor-widget elementor-widget-text-editor\" data-id=\"237a0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Be the ideal supplier for everyone market segment, believing in the transformation of the human being in harmony with the digital.&#8221;<br \/><br \/>TRATHO, a company cared by everyone!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19ffb79\" data-id=\"19ffb79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-375b16b elementor-widget elementor-widget-image\" data-id=\"375b16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0000_Camada-3-1024x1024.jpg\" class=\"attachment-large size-large wp-image-3186\" alt=\"\" srcset=\"https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0000_Camada-3-1024x1024.jpg 1024w, https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0000_Camada-3-300x300.jpg 300w, https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0000_Camada-3-150x150.jpg 150w, https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0000_Camada-3-768x768.jpg 768w, https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0000_Camada-3.jpg 1240w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f42b1 elementor-widget elementor-widget-image\" data-id=\"28f42b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0001_Camada-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-3187\" alt=\"\" srcset=\"https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0001_Camada-1-1024x1024.jpg 1024w, https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0001_Camada-1-300x300.jpg 300w, https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0001_Camada-1-150x150.jpg 150w, https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0001_Camada-1-768x768.jpg 768w, https:\/\/tratho.com.br\/en\/wp-content\/uploads\/2022\/08\/0001_Camada-1.jpg 1240w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5107f9d elementor-widget elementor-widget-spacer\" data-id=\"5107f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c628a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c628a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837453d\" data-id=\"837453d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4536b2 elementor-widget elementor-widget-spacer\" data-id=\"f4536b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our Purpose &#8220;Promote an environment of trust to create thriving synergy between the interests of the producer and the final consumer.&#8221; Our Values Wise Communication \u201cWe practice transparent and consistent communication, fostering knowledge sharing and strengthening collective wisdom.\u201d Social Responsibility \u201cWe follow the path of expanding awareness and engage in caring for our community and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2746,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-3181","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/pages\/3181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/comments?post=3181"}],"version-history":[{"count":0,"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/pages\/3181\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/pages\/2746"}],"wp:attachment":[{"href":"https:\/\/tratho.com.br\/en\/wp-json\/wp\/v2\/media?parent=3181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}