In operation for almost three years, the TRATHO Loyalty Program was developed to offer advantages that increase customer satisfaction in the negotiations of the various raw materials solutions. It involves environmental responsibility and allows for part of the purchase volume to be reverted into benefits for society.

To comply with ESG practices, TRATHO FIDELIZA groups customers into five tiers: Amethyst, Topaz, Esmeralda, Sapphire, and Ruby, considering their business volume.

By focusing purchases at TRATHO, in addition to the advantages in quality, value for money, and access to differentiated services, the customer participates in an operation with positive results in social and sustainable actions. It is a win-win overall, in which everyone is satisfied: the seller, buyer, society, and the environment.

Now some words by Flavia Candido, PO of TRATHO FIDELIZA 

“Talking about TRATHO FIDELIZA is something very special.

When I took over the project, I saw how important it was to make it ever more present in our routine. We carried out training sessions, adaptations, and adjustments to improve it. All collaborators know their role in the program.

TRATHO FIDELIZA is lived daily and naturally at TRATHO.

I was able to convey the essence of TRATHO FIDELIZA to all our collaborators, and, in turn, our Commercial department could convey it to all our customers.

But how is it lived?

In our negotiations with customers, by presenting an attractive payment term according to their volume of purchases, as well as price and stock guarantee. In the separation of an order, by putting our full attention and agility in the shipping process. In logistics, by making deliveries in the shortest possible time. In technical assistance and throughout the support by the quality sector. Socially, by making donations to institutions or communities, assisted by customer referrals. And in so many other activities that involve other departments to deliver the 14 benefits that TRATHO FIDELIZA offers to our customers and partners.

They are: Network, Firm Price, Technical Assistance, Visits, Stock Guarantee, Shipping Cost, Delivery Time, Payment Term, Negotiation, Indicators, Technical Documents, Quality, Reverse Logistics, and Milhagem do Bem.

TRATHO seeks to repay the partnership by offering benefits to our customers. Our role will be to continue this work.”

To Sandra Aguiar, Sales Manager, TRATHO has innovated the model

“I see that TRATHO brought innovation with the TRATHO FIDELIZA program, combining excellent benefits according to the customer’s volume of purchases, without losing competitiveness, quality, and agility in the business.

TRATHO FIDELIZA gets things moving, from the moment the customer is welcomed (when they can check their tier in the invoice), to our commercial visits, when the client receives the program booklet, listing all the benefits, not to mention the vast participation in our Networking events, where we always discuss current topics.

Of all the benefits, one, in particular, stands out: the Milhagem do Bem, in which part of the purchases is converted into social actions, oftentimes involving institutions referred by the customer.

We can say that, now, our great challenge is to keep the program active, adding more and more quality to the benefits.”

TRATHO FIDELIZA/Network

Periodically, current and relevant content is offered through the TRATHO FIDELIZA/Network, the online event schedule in which participants have the opportunity to attend, interact with speakers, ask questions, and discuss topics. Here are some of the topics presented:

– Course on Zamac Alloy and Foundry Practices (ICZ – Instituto de Metais Não Ferrosos);

– Course on How to Calculate Costs in Surface Treatments (ABTS – Associação Brasileira de

Tratamentos de Superfície);

– Entrepreneurship and Leading Roles, Women Overcoming Challenges (Sonia Rica, Grano Consultoria);

– Balanced Scorecard Management Tool (Annemarie Bundzus , professor at FGV );

– Purpose and Happiness at Work (Carla Furtado, Instituto Felicidade),

– Zinc, Production Process, Applications and Certifications (Camile Theodoro, NEXA Resources);

– Mental Health, Quality of Life, and Professional Performance (Luiz Carlos de Moraes, Rede de Escolas Supera – Ginástica para o Cérebro);

– Financial Market and Economic Conjuncture (Joelson Sampaio,  professor of finance at FGV);

– ESG, a Sustainable Future with Environmental, Social, and Governance Factors (Ed Morata and Nemer Rahal, ForFuturing);

– Business Succession, Challenges, and Care in the Process (Jair Moggi, Instituto EcoSocial);

– Hospitality in Companies (Beatriz Cullen, IBHE – Instituto Brasileiro de Hospitalidade Empresarial);

– Scarcity, Excess, or Abundance in The Relationship with Life and Money (Renata Monteiro Pereira, Sociedade Antroposófica no Brasil);

– How to be a Champion in the Labor Market and in Everyday Situations (Cesar Cielo, first Brazilian swimmer Olympic champion);

– Orchestra, a Sweet Clockwork and the Relationship with Companies (Maestro João Maurício Galindo);

– The future of the Procurement Professional (Roberta Luna Martorano, T30 Coaches Associados).

New events with inspiring content are being scheduled.

Milhagem do Bem

Through this benefit, a major differential of TRATHO FIDELIZA, the volume of purchases is converted into miles that are transformed into donations to institutions and social initiatives, some referred by our customers, in their city or another region.

Since the first donation of the Milhagem do Bem, in December 2020, several health institutions, families assisted by religious entities, funds, and social assistance projects, associations such as APAE, organizations such as the Central Única de Favelas (CUFA), NGOs that help homeless people and refugees from various countries, educational centers, the civil defense of Sapiranga/RS, assistance to specific families in need who care for children with special needs; communities in São Paulo, Rio de Janeiro, Santa Catarina, and Rio Grande do Sul, some affected by natural disasters, such as Petrópolis/RJ and the North Coast of São Paulo. Even donations to international entities, such as Casa de Caminho André Luiz, in Luanda, Angola.

Donations are monthly and the total figures are striking:

– Over 4 tonne of food;

– Other donations of more than 1,000 baskets of food staples;

– Various kits of hygiene and personal care items, cleaning products, diapers, and blankets;

– Support in energy expenses, equipment, training courses, and sponsorship in fundraising events of institutions.

Note: Donations made in social responsibility actions promoted by TRATHO on other fronts, such as charitable associations, nursing homes, NGOs, soup delivery to families in need and homeless people, etc., with the voluntary participation of employees, are not included.

To learn about all the benefits, general conditions, and other information about TRATHO FIDELIZA, please visit our page or contact TRATHO’s Commercial Department at (55 11) 2500-3190.